Uncover hidden problems
Discover hidden opportunities

Dear Golf Course Owner, Club President,
Managing Director or General Manager,

You have all the rights to be proud of your golf entity and it will surely be running smoothly.
Nonetheless the market environment particular in the fast developing Asia pacific region is constantly changing. New market segments are arising, new golf facilities and services are opening and existing competition is moving on.

Thus some of these questions may be of your concern:

• Are all revenue generators fully explored?
• Which ones are poorly developed and how they can be improved?
• Is the service standard top of the line?
• How can it still be improved?
• Does the reporting system fully support self correction of errors?
• Can processes be made more efficient to save cost or enhance services?
• What actions can be taken to cut cost without loss of quality?
• Are we well positioned in the marketplace?
• Is the actual position congruent with the desired one?
• Is all personnel well trained and performs at his/her best?

For your decision making you work most likely either in committees and/or management teams and have different opinions and input from many sides. But most likely each of these these sources is focused on a particular area and they are closely connected to the club and also with each other.

The single point focus and the close connection often causes unwanted loss of sight as well as political complications.

The benefits of an independent, complete view of your golf entity can be multifold weather it is a proprietary property with the aim to maximize profits or a member owned club,

• discovering undeveloped revenue opportunities
• improving existing revenue sources
• revealing cost savers with no negative effect on operations
• validating service standards
• verifying internal reports
• getting fresh ideas and thoughts for further developments
• being better prepared for upcoming changes

it may be also be helpful in:

• dissolving difficult political constellations or deadlocks
• assisting in decision making e.g. for capital expenditures, strategic planning or operational changes

To obtain this complete and truly  independent view Asia Golf Audit is specifically designed to thoroughly look into the whole context of a golf entity uncovering hidden problem areas and discovering hidden opportunities. No matter if it is a private or semi private club, golf resort or public golf course.

Mostly audits in golf clubs focus on financial results and accounting practices. In rare cases risks in policies and procedures are evaluated too. They are often conducted by accountants who have no or only very limited understanding of golf clubs. The purpose is usually in verifying financial results rather than providing a complete view of the entity.

The focus on financial results and the missing understanding of the business leaves a lot of problems as well as hidden opportunities uncovered since the financial results at the end depend on many factors such as:

• Market environment
• Club profile
• Facilities
• Operation

Asia Golf Audit takes all this factors and their connections into account as illustrated below.

It is based on over 20 years experience in golf industry in Europe and Asia and with in depth insight in golf clubs ranging from public golf courses over golf resorts to most exclusive member owned private clubs.

How does it work?

For you it is a very simple 4 step process:

1. Pre-Assessment
During this stage we collect basic information in order to prepare the relevant questions and plan the actual audit. We can send this short questionnaire to you or you can do it conveniently online here. It will take only about 3 minutes to complete.

2. Questionnaire
Based on the pre-assessment we will send you a comprehensive questionnaire covering all areas of your entity. This questionnaire is split into different sections, allowing distribution to the relevant parties within your organization.

3. Site visit (optional)
Depending on the scope and depth of the required audit we conduct a site visit to

• Verify the information provided in the questionnaire
• Inspect facilities
• 'Test shop'
• visit competitors
• Meet with relevant persons (one on one or in groups) like
• Owner
• Owner representatives
• President
• Committees
• General Manager
• Department heads

4. Report
After collecting and verifying all information we will provide a comprehensive report with

• Detailed catalog of findings with their connections
• Hidden problem areas
• Un- and underdeveloped revenue generators
• Potential cost savers
• Potential operational threats
• Recommendations for actions
• How to increase revenues
• How to save expenses
• How to improve operation
• How to implement strategic changes

How much does it cost?

The fee for the audit depends very much on its scope and depth and will be determined by individual requirements. In any case the fee is not to be considered an expense but rather an investment which repays in less than 3 months. Guaranteed!

Guarantee

If the findings and recommendations in the report will not help you increase revenues, find savings or implement operational improvements within 3 months we will issue a full refund.
No questions asked.

Many thanks for your consideration and happy golfing

Volker Loges
Golf Club Auditor

PS Click here for your (Free) Pre-Assessment now. It takes approx. 3 minutes to complete.